ARTICLE

Surest: The evolution of health benefits

January 31, 2025

When UnitedHealth Group set out to reimagine consumer benefits two years ago, we asked consumers what they wanted from a health plan now and in the future. Three out of four wished their health care experiences were more personalized, citing cost savings as the most critical factor. 

Surest, a UnitedHealthcare plan introduced last year, provides consumers with clear, transparent, up-front cost and coverage information at their fingertips, without deductibles or coinsurance. Members start with one copay and a list of high-quality, in-network care providers to choose from for surgery or wellness visits alike.  

See how Surest is making an impact: