ARTICLE

Intake innovation leads to lifesaving intervention

October 30, 2025
  • Optum Serve Health Services launched a new intake process in April 2025 to contact members and ensure they receive timely care and essential resources

Quality care goes well beyond the hospital room; it extends to the home, where a patient must integrate a new care plan into their everyday life. Quality was top of mind during the launch of a new intake process by Optum Serve Health Services, which aims to ensure accessibility while preventing gaps in care. 

Optum Serve champions care for World Trade Center survivors at William Street Clinic

Optum Serve manages the William Street Clinic (WSC) as part of the World Trade Center (WTC) Health Program’s Survivor Clinical Center of Excellence contract, supported by federal health agencies. 

The clinic, in New York, provides comprehensive care — including monitoring exams, diagnostic testing, behavioral health, case management, pharmacy and cancer screening — to survivors of the WTC attacks of September 11, 2001. For Optum Serve, the process ensures all new members are contacted within three business days of enrollment. 

 

What’s more: In May 2024, WSC expanded to a larger suite and enhanced services to better meet survivor needs. Over 11,000 survivors are enrolled at the WSC as of June 2025, and the clinic has received high satisfaction scores and positive member feedback for professionalism and efficiency. Optum Serve partners with federal agencies to modernize health services and improve member well-being.

Identifying care gaps through proactive outreach

During a case management intake call, Laura, case care coordinator, spoke with an elderly member who had recently returned home after surgery. Although the member was prescribed twice-daily nursing visits, they had not received any care in the three days since discharge.

Recognizing the risk, Laura promptly alerted her leadership team members, who assigned RN case manager, Madalyn. Madalyn immediately contacted the member, which led to a welfare check after he revealed that he was unable to manage his post-surgical care and was struggling to access food. 

Laura, case care coordinator

Laura, case care coordinator

image of Madalyn

Madalyn, RN case manager 

"My medical background and training from UnitedHealth Group enabled me to recognize that this member urgently needed support. With the guidance of our supervisors and the expertise of the entire team, including RN case manager Madalyn, we were able to ensure he got the care he deserved."

Laura | case care coordinator

 

Between the lines: Thanks to the new Optum Serve intake process, the team quickly identified the gap and escalated it for resolution. The home care agency had previously discharged the member, and the hospital was unaware — leading to a lapse in services. The Optum Serve outreach ensured the issue was caught early and the member's needs were addressed.

The following day, Madalyn followed up and was able to identify family members who could be integrated into the member’s care plan. She continues to check in with the member and his family to ensure they have access to the necessary resources to support his recovery.
 

 

Why it matters: Without this new intake process, this gap in care might not have been identified until the member scheduled a clinic appointment — potentially putting his health at risk, a powerful reminder of how the team consistently goes above and beyond to make a difference in the lives of those we serve.
 

Building on our commitment to service, the Optum Serve team at the WSC works every day to support WTC survivors with comprehensive, member-centered care. The WTC Health Program is administered by the National Institute for Occupational Safety and Health (NIOSH), part of the Centers for Disease Control and Prevention.

 

"Many members continue to suffer long-term effects from the disaster, and I’m proud to be part of the WTC Health Program William Street Clinic team that works tirelessly to identify and assist those in need. It truly takes a team — and we are that team."

Laura | case care coordinator